My name is Rebeka and I am the founder of Rootsy Baby. I was born and raised in the vibrant city of Kingston, Jamaica before finding my home in the United States. When my beautiful daughter was born in 2018, a deep desire was ignited within me to share our rich culture, consciousness, and roots with her. However, like many other parents, I struggled to find clothing and accessories that truly captured the essence of our heritage. This frustration became the driving force behind Rootsy Baby, a brand that aims to create meaningful, everyday pieces not just for my daughter, but for all families seeking to celebrate their heritage.

As Rootsy Baby has evolved, so has my vision. I realized that cultural representation and pride should extend beyond just clothing and accessories for children. It should permeate all aspects of family life. This realization led me to expand our product line to include other items that represent our Jamaican culture, as well as products that bring a touch of heritage into the home.

Rootsy Baby is more than just a brand to me; it is a heartfelt mission to lay a foundation of cultural pride and representation for all. My intention is to empower families to embrace their roots and foster a sense of belonging and celebration of diversity. I invite you to join me and the Rootsy Baby community on this journey of cultural exploration. Together, let's create a world where our cultural heritage is cherished.

Thank you for joining our tribe.

Much Love <3